Additional Resources

Metric Sources

Metric Definitions

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SSI Panel Metrics

SSI Panel Metrics allows you to view several metrics about SSI's 28 proprietary panels. When reviewing SSI's panel metrics it's important to remember that our panels are just one source of our vast access. Our game-changing dynamic sampling platform, SSI Dynamix™, draws from a multitude of sources—including our 28 global online panels, as well as Websites, social media, affiliate partnerships and more—to create the right sample for each specific project.

Part of what sets SSI Dynamix apart is that we don't rely on only a single primary source, like just the Web or just social media. Instead, we link to a broad spectrum of sources to give you the greatest reach and diversity. Even more importantly, we then apply methodological rigor and stringent quality checks to ensure that your sample is validated, balanced and representative. You truly get the best of both worlds—the access and variety of every online channel plus the quality and control of traditional panels.

Plus, whatever source we are drawing from, SSI Dynamix records and tracks each respondent's participation, just as if he or she were on a managed panel. We continually build on participants' histories, matching them back to a stored profile every time they take a survey. The real power of SSI Dynamix is its unique ability to reach across the full scope of the Internet without compromising the tight sampling controls of managed panels.

To view SSI's panel metrics, first select a region—Asia Pacific, Europe, North America or South America. Then, select any one of the 28 countries where SSI has a panel. Finally, select a metric you would like to see about SSI's panel. Panel metrics vary slightly by country and may include:

Age
Age of Children
Children in Household
Domestic Status
Education
Employment Status
Ethnicity
Gender
Household Size
Household Income
Income
Languages
Marital Status
Panel Count
Social Class

SSI ClicKnowledge will display a graph with the information for our panel in the chosen country.

© Survey Sampling International, 2010